“If you want the right answer ask the question, if you want the real answer observe the behavior“


  • ET Cali is Atlanta, Georgias radio original Durtty Boy and the most recognizable voice and personality on the urban radio and club scene in the Atl with the young and disruptive. Also heard and followed on the Internet, ET Cali the phenomenon who used to be “Durtty” now reps the “GALAXI”.

    With over quarter billion monthly US listeners, iheart Media executives knew you need winners to win and hired ET CALI in the fall of 2016 to host nights on the hip- hop and R&B simulcast, 92.3 fm and 96fm The Beat which was their reentry into the fiercely competitive Atlanta Urban radio market.

    The dominant trendsetter and enigmatic provocateur
    ET Cali was an obvious recruit in arguably the nation's premier Hip Hop market and he blazed his show dubbed, “The Galaxi" with appointment setting
    benchmarks like: "Truth Is"- anonymous confessions; "Check Me If I'm Wrong" - callers check ET and "Bosses & Baddies" all as raw as his
    ambition.

    The artfully tatted skateboard enthusiast who learned to win without ever listening to his competitors, previously created, produced and co-hosted the #1 Hip Hop radio show in Atlanta, becoming the #1-night jock for years—-by far—as the explosive half of The Durtty Boyz on Urban One's, 107.9fm.

    A bigger than life personality, ET and his radio show was featured prominently on several reality TV shows including: Growing up Hip Hop, The Braxtons and Jermaine Dupree's, Rap Game.

    ET Cali is an uncommon talent who consistently shatters stereotypes. He defies classification and epitomizes edginess with an alluring approachable personality. ET is authentically honest, curious, humorous and opinionated enough to create tension between one's left and right brain.

    Convinced of his destiny at age 17, ET moved from California to Atlanta. From the start, his attitude and work ethic became his foundation of resistance to anything negative and unproductive. After only a few months he turned a radio station internship at Hot 107.9fm into half of Atlanta Hip Hop radio's firebrand, The Durtty Boyz.

    ET Cali's mother is an Opera singer and exposed him to everything from Pink Floyd to Sade. Today, his love for music is an eclectic mix of everyone he has touched and

    heard. Eclectic also is ET 's fashion sense. He's tatted, shredded and layered-over with a palette of threads that frame--rather than define--his persona.

    Business acumen is another trait not lost on ET Cali. He conceived, produced, pitched and starred in various successful product commercials and brand marketing campaigns as diverse as Mountain Dew to Cadillac.

    So, what does the perfect pitchman, celebrity host and radio personality do in his down time? He trains in mixed martial arts, takes vocal and acting lessons and spends endless hours in the studio working on jingles and his pet music masterpieces which he pursues under his alter ego “Benefit”.

    ET's pleasantly disruptive radio show benefitted many. He's had a string of firsts including, first to give a radio interview to: Migos, 21 Savage, and Young Thug to name a few. ET Cali says his show is "people based". He believes in giving people the unexpected and the "real" -- rather than -- the "right," answers.

    ET Cali opens a Galaxi of interactive entertainment. “You just have to listen, to understand," says, ET.

  • • MAKING MUSIC

    • MARTIAL ARTS | MUY TAI FOCUSED

    • ENJOY COOKING, GETTING CREATIVE IN THE KITCHEN

    • BIG INTO SPORTS NUTRITION | HERB LIVING

APPROVED PRESS PHOTOS | 2024